Market Entry & Launch
Selected team experience
An international automotive group becomes a tangible proposition for the UK market.
01
Geely introduced its namesake brand in London on 23 October 2025, with the EX5 as its first UK model. Bringing design, product and brand identity together made the group’s international scale relevant to a specific British market introduction.
02
An international automotive group becomes a tangible proposition for the UK market.
03
Our team operated within Geely’s UK launch environment, supporting the local presentation of its design perspective and EX5 product story. The work connected the group’s wider proposition with the market experience offered in London.
04
Geely Global Design’s presentation, the EX5 display and the London audience formed the local launch context. Our contribution connected the design explanation with the vehicle’s physical presence.
05
The London launch gave Geely a physical and narrative presence in the UK, linking its international identity with a specific model and a British audience.
06
The project shows our understanding of how a Chinese automotive entrant becomes locally recognisable through product, positioning and launch execution.
Your Next Project
Discuss your UK and European market plans with Venus Bridge: local positioning, industry context, stakeholder engagement, partnership pathways and UK-side execution.
