
Market Entry & Launch
BYD BD11 | London Product Launch
London, UK · 2024
Market context
Chinese electric mobility meets Britain’s double-decker bus market.
Our role
Our team supported the BD11’s UK-facing launch presentation in a British public-transport setting.
Market context
The launch placed BYD’s electric mobility proposition within London’s public-transport context, giving the BD11 a tangible place in the UK zero-emission mobility conversation.