Industry & Ecosystem Engagement
Selected team experience
A Chinese EV challenger gains a place in Europe’s international mobility showcase.
01
IAA Mobility 2023 in Munich brought automotive businesses into a shared international industry environment. Leapmotor’s presence placed its vehicles alongside established competitors, making product differentiation and European-facing positioning particularly relevant.
02
A Chinese EV challenger gains a place in Europe’s international mobility showcase.
03
Our team worked within Leapmotor’s European-facing presence at IAA Mobility, supporting how the brand and vehicles were presented in the international exhibition environment.
04
The stand, vehicles and product details brought the brand proposition into the exhibition’s industry setting. Our contribution supported the connection between the overall presence and the individual products on display.
05
IAA Mobility gave Leapmotor a visible European industry platform, placing its EV proposition in the same market conversation as international automotive brands.
06
The project gives our team practical insight into how Chinese automotive challengers establish relevance within European industry platforms.
Your Next Project
Discuss your UK and European market plans with Venus Bridge: local positioning, industry context, stakeholder engagement, partnership pathways and UK-side execution.
