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Market Entry & Launch

Selected team experience

BYD BD11 | London Product Launch

Chinese electric mobility meets Britain’s double-decker bus market.

Red BYD BD11 double-decker bus displayed at a London launch event.
Project / Brand
BYD BD11 Double-Decker Bus Launch, London
Location / year
London, UK · 2024
Project type
UK public-transport product launch
Our role
Our team supported the BD11’s UK-facing launch presentation in a British public-transport setting.

01

The Market Context

BYD introduced the BD11 at the London Bus Museum in May 2024 as an electric double-decker designed for the UK. This placed Chinese battery technology within a recognisable British transport format, giving the product a concrete local market context.

02

The Client Objective

Chinese electric mobility meets Britain’s double-decker bus market.

03

Our Role

Our team supported the market-facing presentation around the BD11 launch, connecting the vehicle, brand narrative and British setting. This contribution helped make BYD’s technology proposition tangible within the UK launch environment.

04

Local Execution

The vehicle presentation, museum setting and launch audience brought product and place together. The team’s contribution supported a UK-facing presentation rooted in the way British audiences recognise public transport.

05

Market Context

The launch placed BYD’s electric mobility proposition within London’s public-transport context, giving the BD11 a tangible place in the UK zero-emission mobility conversation.

06

Why It Matters

The experience demonstrates how our team connects a Chinese technology proposition with a specific UK sector and local market setting.

In the Market

Audience seated beside a red double-decker bus during a presentation.
Side view of the BYD BD11 electric bus inside a London transport venue.
Guests gathering around the displayed double-decker bus.
Front view of the BYD BD11 bus inside the venue.
Audience members listening during the bus presentation.
Launch group assembled in front of the red double-decker bus.

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