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Market Entry & Launch

Selected team experience

Changan | European Brand Launch

A multi-brand automotive group establishes a shared European market proposition.

Guests exploring Changan vehicles inside the European brand launch venue.
Project / Brand
Changan European Brand Launch 2025, Mainz
Location / year
Mainz, Germany · 2025
Project type
European multi-brand launch
Our role
Our team contributed to the European-facing presentation of Changan’s brands and product range.

01

The Market Context

On 21 March 2025, Changan introduced CHANGAN, DEEPAL and AVATR in Mainz at its Sharing the Future European brand launch. The combined introduction connected the group’s international ambition with distinct brands and vehicles in a competitive European market.

02

The Client Objective

A multi-brand automotive group establishes a shared European market proposition.

03

Our Role

Our team worked within the European launch environment, supporting the presentation of the brand architecture and product portfolio. The contribution brought the collective market introduction and individual brand identities into a coherent European-facing account.

04

Local Execution

The main-stage introduction, AVATR presentation and vehicle displays provided different entry points into the group’s proposition. Our contribution connected those elements within the European launch setting.

05

Market Context

The Mainz launch gave Changan’s European ambitions a shared platform, making the relationship between its brands and product range visible to an international audience.

06

Why It Matters

This experience informs our work with Chinese groups that need to translate a complex brand portfolio into a legible European market introduction.

In the Market

Presenter introducing Changan vehicles on a blue-lit Mainz stage.
Vehicle reveal on the Changan European launch stage.
Guests viewing vehicles in an outdoor product display area.
Presenter speaking beside a vehicle interior graphic.
Launch participants gathered across the Sharing the Future stage.
Wide view of the Changan launch stage and audience.

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